Tác Giả Maria Morozova-Duthoit

The Work Smarter Guide To Sales

Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or as complex as getting people to buy your million- dollar proposal at work.

The book is a toolkit for self-exploration, analysis, learning and action plan development framed in a 5-week programme for building your unique sales self. Setting a clear objective for every week, it takes the reader through a simple 5-step programme:

- Setting the foundation: the main principles of sales

- Rational aspects of sales

- Emotional aspects of sales

- Connecting the dots: closuring and continuation of the sales cycle

- Creating your personalised action plan and toolbox with aide memoires, frameworks and life hacks to use every day

Each chapter concludes with a summary of do's and don'ts. The last chapter includes practical tools for analysing and planning your own self-development and business development. It will accelerate your understanding of and ability to sell by raising both your self-awareness and selling self-confidence.