Nhà Xuất Bản Wildfire

The Long View

A wide-ranging and thought-provoking exploration of the importance of long-term thinking.

Humans are unique in our ability to understand time, able to comprehend the past and future like no other species. Yet modern-day technology and capitalism have supercharged our short-termist tendencies and trapped us in the present, at the mercy of reactive politics, quarterly business targets and 24-hour news cycles.

It wasn't always so. In medieval times, craftsmen worked on cathedrals that would be unfinished in their lifetime. Indigenous leaders fostered intergenerational reciprocity. And in the early twentieth century, writers dreamed of worlds thousands of years hence. Now, as we face long-term challenges on an unprecedented scale, how do we recapture that far-sighted vision?

Richard Fisher takes us from the boardrooms of Japan - home to some of the world's oldest businesses - to European laboratories where scientists work as custodians on centuries-long experiments. He examines the psychological biases that discourage the long view, and talks to the growing number of people from the worlds of philosophy, technology, science and the arts who are exploring smart ways to overcome them. How can we learn to widen our perception of time and honour our obligations to the lives of those not yet born?

Humans: A Brief History Of How We F*cked It All Up

'This book is brilliant. Utterly, utterly brilliant. Apart from the epilogue, which is idiotic' Jeremy Clarkson

'F*cking brilliant' Sarah Knight

AN EXHILARATING JOURNEY THROUGH THE MOST CREATIVE AND CATASTROPHIC F*CK-UPS OF HUMAN HISTORY

In the seventy thousand years that modern human beings have walked this earth, we've come a long way. Art, science, culture, trade - on the evolutionary food chain, we're real winners. But, frankly, it's not exactly been plain sailing, and sometimes - just occasionally - we've managed to really, truly, quite unbelievably f*ck things up.

From Chairman Mao's Four Pests Campaign, to the American Dustbowl; from the Austrian army attacking itself one drunken night, to the world's leading superpower electing a reality TV mogul as President... it's pretty safe to say that, as a species, we haven't exactly grown wiser with age.

So, next time you think you've really f*cked up, this book will remind you: it could be so much worse...

FURTHER PRAISE FOR HUMANS:

'Very funny' Mark Watson

'A light-touch history of moments when humans have got it spectacularly wrong... Both readable and entertaining' The Telegraph

'Chronicles humanity's myriad follies down the ages with malicious glee and much wit ... a rib-tickling page-turner' Business Standard

'A timely, irreverent gallop through thousands of years of human stupidity' Nicholas Griffin, Ping-Pong Diplomacy: The Secret History Behind the Game That Changed the World